About

I create exclusive, hand-drawn and painted prints tailored to each brand's brief and aesthetic.

Original artwork is developed with a considered balance of creativity and commerciality, and supplied in seamless repeat, with expert colour separation for screen printing where required.

I design considered placement prints developed to align precisely with garment shapes and positioning requirements.

I also design apparel graphics including t-shirt prints and statement motifs, developed to balance visual impact with commercial appeal, and supplied ready for production.

I offer bespoke embroidery and embellishment design tailored to each brand’s aesthetic and garment requirements.

Designs are carefully developed with consideration for placement, scale and production, ensuring they are refined, production-ready and suitable for manufacture.

I provide considered trend direction to support brands in developing relevant, commercially focused print  design stories.

This includes colour, theme and concept development, informed by market research and industry insight, and tailored to each brand’s identity and seasonal requirements.

I can provide detailed technical specifications to support smooth production, including artwork specs, print tech packs and Pantone colour referencing.

This service also includes CAD mock-ups, line sheets and the preparation of print-ready files to factory production standards.

I offer flexible design support across all aspects of print development, including trusted overflow assistance for brands during busy periods.

From concept development and artwork creation to amends and seasonal updates, this service ensures consistent, high-quality support when additional resource is needed.